A new campaign named Reveal the Lake District has been launched in a continuation of efforts to show that the Lake District is well and truly open for business following 2015’s floods.
Organised by the Lake District’s Hoteliers Association (LDHA) the campaign intends to unite 50 of the area’s hotels and attractions in a combined effort to spread the word about what the Lake District has to offer.
Reveal the Lake District has had the backing of Fjallraven which has announced it will be helping out with a number of promotional activities.
As well as plans to run a competition to win a chance to spend a day in the hills with its ambassador, mountaineer Alan Hinkes, the outdoor brand has enlisted esteemed film-maker Terry Abraham to make some short videos of Alan out and about in popular Lake District spots to highlight the many reasons to visit.
In December 2015, Cumbria and the Lake District suffered widespread flooding which caused extensive damage to the landscape, homes, businesses and infrastructure. In turn, tourism levels dropped dramatically. There was some recovery this summer, particularly following the reopening of the main road between the north and south of the national park, however it is feared that legacy of the floods will be reflected by lower than normal visitor numbers this winter.
For more information about the LDHA’s winter campaign go to www.lakes-hotels.co.uk.