As part of its newly-launched focus on plastic clean-up, the European Outdoor Conservation Association (EOCA) has launched a public fundraiser to raise money to help reduce single use plastic. 

The project, part of Surfrider Foundation Europe’s ‘Ocean Initiatives’ programme, will work to raise awareness and educate thousands of people through waste collection and clean-up events.

Plastic pollution is found in mountains, around crags, in rivers and lakes, forests, coastlines and oceans, impacting disastrously on wildlife and blighting every type of habitat and landscape enjoyed by outdoor enthusiasts.  It is estimated that 100,000 marine mammals and 1 million seabirds are killed every year through entanglement or by ingesting plastic litter.

EOCA is calling on individuals and companies to donate via their website to fund this ambitious project.  Every £10 donated via EOCA will help fund an area of 50 metres squared the area of two olympic size swimming pools of clean-ups.

Visit to donate. Find out about clean-up events near you at