Check out the innovative outdoor kit and boundary-pushing brands that made The Great Outdoors Gear of the Year Awards shortlists for 2021.

Across nine categories, The Great Outdoors Gear of the Year Awards recognises the best outdoor gear on the market: innovative and exciting products that – to put it simply – just do their jobs brilliantly. Our expert panel of judges have shortlisted the best footwear, clothing, equipment, camping and tech products, and rewarded the kit that has pushed the boundaries in terms of innovation and sustainability. We’ve also picked out the best overall brands for both innovation and sustainability.

The shortlists have now been selected and the winners will be announced in November 2021.

Congratulations to all the brands and products which made the shortlists.

There are two parts to The Great Outdoors Awards. This article announces the shortlists for the Gear of the Year Awards, which reward the best and most innovative items of outdoor gear released that year and are selected by expert judges. The corresponding part, the Reader Awards, are nominated and voted by our readers and the outdoor public at large.

The Great Outdoors Gear of the Year Awards: the complete shortlist


Boots, trail shoes, approach shoes, sandals.


From waterproof and windproof jackets to socks – and everything in between.


Rucksacks, walking poles, winter hardware, accessories, and more.


Tents, sleeping bags, sleeping mats.


GPS devices, smartphones, outdoor watches, and other weird-and-wonderful gadgets.


New breakthroughs in outdoor gear that make a real difference.


Many brands are becoming more sustainable. This category includes both products and brand initiatives.

  • adidas TERREX MYSHELTER collection – a collection of eco-friendly products featuring recycled materials and insulation made from plastic harvested from oceans
  • Nikwax – the waterproofing brand best-known for its washing and re-proofing products
  • Montane Pac Plus XT Jacket – a waterproof jacket made from 100% recycled Gore-Tex Paclite Plus technology
  • Rab Arc Eco Jacket – Rab’s first jacket utilising 3-layer Pertex Shield Revolve, which is made from 100% post-consumer recycled polyester
  • BAM 73 Zero Denim – activewear jeans made from sustainable bamboo

Best brand: innovation

Awarded to gear brands which have been innovative in the way they operate, and have helped to push industry practice forward.

Best brand: sustainability

Awarded to gear brands which which have demonstrated an impressive overall commitment to sustainability, environmental protection or conservation.