Following a morning of unusual news, this spring will see nationwide outdoors retailer Blacks offering customers the chance to get their hands on jars of FreshAir.
The scent filled jars allow shoppers to turn their desk into a meadow, their home into a hillside and the office into open fields. Using the innovative Jar technology, users can capture the scent of adventure when spending time cooped up indoors.
Priced at £24.99, there are three aromas to choose from: Farmyard Bliss, Spring Fertiliser and Morning Tent. Stock is expected to fly off the shelves, so customers are urged to buy now to avoid disappointment.
Although stock may be ‘difficult’ to get hold of, the underlying message the company want to get across is to encourage people to get out and enjoy the outdoors this spring.
Blacks Marketing Executive Neil McRobert commented: “Whilst the concept of bringing the outdoors into the home may be appealing, it’s true that you can’t beat real fresh air. Whether it’s a cycle to work, a mountain hike, or a family stroll on a weekend, spring is the perfect time of year to start getting outside to enjoy some fresh air, and to explore some of the most beautiful sights nature has to offer.”
Jars of fresh air are available via the Blacks website for a limited time only.